Even wildly successful
E-commerce websites need to be testing.
In fact, it in part is likely what brought them their success.
Ideating and executing on A/B & Multi-variate tests can be a challenge, even for seasoned website teams.
That’s why our CRO.Stack™ was created: to assist growing E-commerce brands grow their profitability and lower their acquisition costs through winning testing programs.
How Does CRO.Stack™ Work for E-Commerce Sites?
Setting Testing Baselines
We’ll help you establish the baselines for core shopping activities on your site, such as add to carts, newsletter signups, and of course, transactions.
Establish CRO Testing KPIs
Every testing program needs a target.
We’ll work with you to determine specific, acheivable KPIs that will both move the needle, and give the team a sense of accomplishment.
E-commerce Testing Platform Selection
Prioritize Tests Based on Need
Depending on the established baselines and KPIs, we’ll deliver a “first round” of test ideas that can be rapidly deployed to get the program underway.
Testing Measurement & Analytics
Once statistical significance is reached, we’ll provide reporting and hypotheses on what went wrong, and what went right.
We’ll even help you implement the winning variant to production.
Once your first winners are in production, we’ll work with you to further ideate based on the hypotheses we derived earlier. Remember- You ALWAYS need to be testing.
We’ll make sure you are.
Empowerment & Knowledge Transfer
You own the tools, the plan, and the results. We’ll educate & mentor you and your team, insuring that at the end of our engagement you will be self-reliant. Confidence breeds success, and we’ll make sure you have both.
Our Platform Expertise
We have experience with all the major E-Commerce platforms on the market today. We can provide digital marketing services no matter which platform you are on. Below are the core platforms we work with.